Fernando Peralta
Fernando is the Chief Financial Officer for all companies in the Santana Group. As CFO, Fernando is responsible for overall financial reporting, accounting, treasury, financial planning and analysis, and financial strategy. Fernando joined Santana Group in 2016 and works closely with the senior leadership team. He brings over 16 years combined experience in accounting and finance in the US and Mexico.
Previously, Fernando served as CFO of Propel Financial Services and spearheaded Propel’s inaugural $134MM securitization and capital raising efforts that boosted the firm’s line of credit by $350MM. Working in Mexico for 10 years, Fernando led the assurance and advisory management program focusing on operational improvement projects at Home Depot Mexico where he developed multichannel distribution platforms. Fernando started his financial career at KPMG as a senior auditor specializing in the retail sector.
Fernando earned his BBA and Masters in Professional Accounting from the University of Texas at Austin and is a licensed Certified Public Account.
An active member of the San Antonio community, Fernando serves as chair of the Board of Trustees for the San Antonio Make-A-Wish foundation and was named to the 2015 “Forty under 40” list of distinguished leaders by the San Antonio Business Journal.
Eleanor Euler
Eleanor is a seasoned staffing executive with over twenty-four years of industry experience. She has held field leadership positions with two global staffing companies with responsibility for service delivery, market growth, sales, and staff development.
Eleanor joined Integrated Human Capital in 2007 and as Vice-President of Business Development she provides leadership and critical support in a number of key areas, including sales strategy and market development, major and strategic account acquisition, key client partnerships, and direction and training of Integrated Human Capital’s sales team.
Eleanor is dedicated to designing the right solution for each client and enjoys consulting on talent acquisition and workforce planning to improve efficiency and achieve organizational goals.
Eleanor graduated with a BBA in Marketing from the University of Texas at El Paso. She is actively involved with the Women’s Business Council Southwest, Greater Austin Chamber of Commerce and San Antonio Hispanic Chamber of Commerce.
Pat Franco
Pat joined Santana Group in 2014 as Manager of Operational Excellence. In her position, Pat drives process enhancement and operational efficiency initiatives; ensuring a data driven and results oriented approach that supports successful execution of the company’s strategic objectives.
Pat brings over fifteen years of leadership experience with teams across the globes. A certified Black Belt in Six Sigma, Pat is highly skilled at leading an organization’s efforts towards continuous improvement. Her background includes over 25 years of improving operational processes in the outsourcing and manufacturing sectors.
Pat earned her Bachelors of Business Administration from the University of Phoenix.
