Who We Are

rosa-santana

Rosa Santana Founder, Chief Executive Officer

Rosa Santana is the Founder and Chief Executive Officer of Santana Group; a group of companies providing innovative outsourcing solutions to organizations across all industries.

For over 35 years, Rosa Santana has been a driving force within the U.S./Mexico staffing industry and is recognized internationally as a human capital solutions expert. Santana is a fearless leader who harnesses her passion to successfully create and develop companies through impeccable client service and innovative business solutions. As a visionary trailblazer, Santana’s unwavering integrity has established her staying power and success throughout the course of her remarkable career.

Realizing this passion early in her career at Kelly Services, a Fortune 500 Company, Santana made a substantial financial impact by delivering extraordinary results to challenges presented by her clients. In 1989, Santana expanded Kelly Services footprint into Mexico. Santana was named corporate Vice President in 1993. Eager to make an even greater impact in the industry, Santana accepted a Senior Vice President position at Westaff in 1998 and again successfully established operations in Mexico while leading a U.S. division.

In 2002, Santana reached a turning point in her career when downsizing presented her with new opportunities. She launched Integrated Human Capital (IHC) in the U.S. market and simultaneously opened her cross-border company in Cuidad Juárez, Mexico. In 2005, foreseeing a boom in the south-central Texas region, Santana expanded IHC to Austin and San Antonio. This visionary move set the stage for unprecedented growth for IHC.

Santana ventured into the Managed Services Provider (MSP) business by creating DIVERSA in 2009. A few years later, Oveana, a business process outsourcing (BPO) company was established to round out the suite of business solutions provided by Santana Group.

Santana’s commitment to integrity, innovation, and a continuous improvement culture drew the attention of Toyota procurement and supplier development leaders. After a strategic, successful 10-year relationship with Toyota and their suppliers, Santana was singled out for an opportunity to supply Toyota directly. In 2014, Toyota introduced Santana Group’s Forma Automotive LLC as the company’s first Hispanic woman-owned direct Tier I supplier. Forma Automotive provides fully assembled beds for the award-winning Tacoma truck.

While most of Santana’s knowledge is self-taught, she credits numerous mentors for her success. She was selected for and completed two Minority Business Executive programs at the Tuck School of Business at Dartmouth University as well as the Advanced Management Education program at the Kellogg School of Business at Northwestern University.

Throughout her career, Santana has embraced her Hispanic heritage and positively impacts each of the communities she serves through participation on several local and national boards. Santana takes great pride in her abilities as a successful business woman and seeks to empower other minority and women business owners to achieve profitable business growth.

Santana continues to be recognized for her many accomplishments and has won numerous awards locally, statewide and nationally. Santana was appointed to the United States Hispanic Chamber of Commerce Board of Directors; and in 2016 was inducted into the Minority Business Hall of Fame and Museum in New York City.

Civic Leadership

Throughout Santana’ s successful career, she has made it her mission to positively impact her community – local, regional and national.

  • United States Hispanic Chamber of Commerce, Board Member
  • San Antonio Hispanic Chamber of Commerce, Board Member
  • Women’s Business Council Southwest, Board Member
  • United Way of San Antonio & Bexar County, Board Member
  • San Antonio Greater Chamber Economic Development Council
  • Southwest Minority Supplier Development Council, Board Member
  • Workforce Solutions Alamo, San Antonio, Board Member
  • United Blood Services, El Paso, Texas, Advisory Council Member
  • UTEP Center for Research Entrepreneurship & Innovation Enterprises (CREIE), Advisory Boards
  • El Paso Women’s Fund, Board Member
  • United Way of El Paso, Board Member
  • Upper Rio Grande Workforce Development Board,  Director
  • El Paso Hispanic Chamber of Commerce – BWBBC Advisory Council & TWCC Conference Committee Member
  • Texas Association of Staffing, Board Member
  • Le Fe Clinic, Board Member

Awards and Recognition

Rosa Santana is recognized for her many accomplishments and has won numerous awards.

2017

  • 2017 Enterprising Women of the Year Winner – Enterprising Women Magazine
  • 2017 Latinas of Influence – Hispanic Lifestyle

2016

  • Bizwomen’s Women to Watch for 2016 – Bizwomen and American City Journal
  • Induction into Women’s Business Enterprise Hall of Fame
  • 2016 Woman of the Year – San Antonio Business Journal
  • 2016 Women’s Leadership Award – San Antonio Business Journal
  • Induction into the Minority Business Hall of Fame & Museum
  • Business Woman of the Year – Texas Association of Mexican American Chambers of Commerce (TAMACC)
  • Large Business Owner of the Year – San Antonio Hispanic Chamber of Commerce
  • Cutting Edge Award – Women’s Business Border Center of El Paso Hispanic Chamber of Commerce
  • Texas Entrepreneurial Award – Greater San Antonio After School All Stars
  • Connecting the Dots Award for Outstanding WBE Spend – Women’s Business Enterprise Alliance

2015

  • 2015 MBDA Minority Business Enterprise of the Year – El Paso Hispanic Chamber of Commerce
  • Lillie Knox Investing for Growth Award – Women’s Business Council – Southwest
  • Small Business Person of the Year Award – SBA El Paso District
  • Latina Entrepreneurial Excellence Award – Great Austin Hispanic Chamber of Commerce.

2014

  • Entrepreneurial Spirit of the Year Award – El Paso Hispanic Chamber of Commerce
  • Minority Business Enterprise of the Year Award – Southwest Minority Supplier Development Council
  • Hispanic Business Elite – United Stated Hispanic Chamber of Commerce – National Convention
  • “The Patricia Pliego Stout Entrepreneur Award” – San Antonio Hispanic Chamber of Commerce

2013

  • Featured at National Council of La Raza National Conference

2011

  • Sol de Oro Award – El Paso Hispanic Chamber of Commerce
  • Done Deals Women Working Together Award – Women’s Business Council Southwest

2010

  • DiversityPlus Magazine’s 2010 Women Power Impacting Diversity Winner
  • Sol de Oro Award – El Paso Hispanic Chamber of Commerce

2009

  • Most Influential Latina Award
  • Sol de Oro Award – El Paso Hispanic Chamber of Commerce

2008

  • Central and South Minority Business Enterprise of the Year

2007

  • Business Woman of the Year – United States Hispanic Chamber of Commerce Region III

2006

  • Compass Bank Latina Business Excellence Award
  • International Leadership Award – Texas Association of Mexican American Chamber of Commerce

2005

  • Business Woman of the Year – Texas Association of Mexican American Chamber of Commerce
  • Woman in Business Champion of the Year – SBA Small Business Week

2004

  • McDonald’s Hispanos Triunfadores Award – Business Category
  • Inducted into the El Paso Women’s Hall of Fame
  • Integrated Human Capital - Santana Group
  • Workforce Management Mexico - Santana Group
  • DIVERSA - Santana Group
  • Forma Automotive, LLC - Santana Group
  • Oveana Global Business Services - Santana Group

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